Our Iconic Brand
What makes a brand iconic?
An iconic brand is surprising, never compromising and opportunistic.
An iconic brand can alter perception and drive a category forward.
By keeping all of our intellectual property and energy in-house, we are able to live and breathe the Jonsson Workwear brand, driving it forward together.
We believe that it is the responsibility of everyone at Jonsson Workwear to ensure that the message out there matches the feeling and focus in here, which in turn increases awareness and helps us grow.
Sports and entertainment are powerful tools, they have the ability to transcend race and gender, and, if activated correctly, they can unify nations.
We sponsor the Emirates Golden Lions, Johannesburg’s provincial rugby team. A team that values pride and excellence while continually going from strength to strength . It is an honour to be associated with them and their rich heritage.
Jonsson College Rovers is the leading club rugby side in South Africa. We are committed to these talented players, who strive to reach their full potential on and off the field every day.
Sharing the same values and ideals, including ‘catch and release’ and ‘ROAM FREE’ initiatives, our partnership with Wildfly Holdings Group is one that would seem to be built on natural selection. Through them, we are seen across the media, including TV, print and digital, and in turn, we have developed hardwearing garments for the most extreme conditions and environments.
We are proud to be considered a sure bet, as the key workwear supplier to Gold Circle and all their staff members, working on race courses and in betting outlets across South Africa.
Through Plaas Publishing, we are proud to dress the National Auctions around the country. By partnering with this iconic publishing house, we gain exposure to the agricultural sector, through magazines such as Veeplaas, Stockfarm and many more.
Keep a look out for our logo at these Auctions nation wide.
We are proud to partner with OUTsurance and TrafficFree Flow in an amazing initiative relieving the busy intersections of Tswane, Johannesburg and Cape Town during peak traffic times.
These everyday Heroes are proudly dressed by Jonsson Workwear, enabling them to do their jobs with pride.
Weston Agricultural College
For the second year running, Jonsson Workwear has had the privilege of sponsoring Weston Agricultural College, a beautiful, historical school in Mooi River. The school staff have been fully kitted out in our high-quality workwear ensuring that they are fit for purpose as they up-skill keen learners every day.
Weston Agricultural College is a high school for boys which focuses on creating a hard working ethos and instilling practical hands-on farming skills. We are thrilled to continue our relationship with this empowering school.