Jonsson Workwear has expanded their global footprint with a new sponsorship, proudly becoming the official workwear partner of Toyota Gazoo Racing.

Known for being the most rigorous motor sporting event, the much-anticipated Dakar Rally will commence from 31 December 2022 to 15 January 2023, taking place in Saudi Arabia in the Middle East. This race will witness world champions being put to the ultimate test as they compete on a diverse range of road surfaces – including desert, muddy and mountainous terrain.

Delighted to be a part of this global event, Jonsson Workwear’s CEO, Nick Jonsson said, “Partnering with Toyota Gazoo Racing not only resonates with our brand’s belief in peak performance but also reinforces the grit & agility that drive our hard-working people to excel. Our teams’ shared sense of pride stems from manufacturing the best quality products that are fit for purpose. We are proud to partner with an internationally respected brand, and pairing the toughest workwear with the toughest rally in the world underlines the unwavering resilience that both our brands stay grounded in.”
This sponsorship will see Toyota Gazoo’s mechanical team dressed head-to-toe in workwear that allows them to work comfortably while engineering vehicles capable of navigating through the most challenging adventure. In addition to vehicles being branded with the Jonsson Workwear logo, racing events will feature prominent brand exposure positioned along the route.

Excited to have formed this new partnership, Toyota Gazoo Racing’s Team Principal for the Dakar Team, Glyn Hall said, "The Toyota Hilux has long had a reputation as one of the toughest vehicles in the world, thanks partly to Toyota Gazoo Racing's efforts at the Dakar Rally. Now, the team is proud to partner with one of Africa's toughest brands, Jonsson Workwear. We're heading to Dakar 2023 certain in the knowledge that our clothing is not only up to the task, but also helps the team to look polished and professional, despite the harsh conditions of Saudi Arabia.”

Participants and their cars will travel over 800km in a day while facing the hottest and most unforgiving conditions – the reason why this race is classified as the world’s toughest and harshest event.

Viewers can catch all the action live on SuperSport from 31 December 2022!