Our partnership with Toyota Gazoo Racing continues for a second consecutive year following a successful inaugural collaboration in 2023. We are pleased to once again be the official workwear sponsor for the champion team as they defend their title in the 2024 Dakar Rally.

The Dakar Rally is one of the world’s most challenging off-road endurance events. This year's edition, held from 5 to 19 January 2024, is the 46th Dakar Rally, and the fifth in Saudi Arabia. The race, renowned for its extreme conditions and technical challenges, will see teams covering approximately 5000 kilometres of harsh desert terrain over two weeks of racing. This year, 60% of the route will comprise all-new sections.

As the official workwear partner, we’ll be kitting out Toyota Gazoo Racing’s champion workforce in Jonsson Workwear. Our purpose-built workwear has been engineered for reliability and performance, allowing the crew to comfortably maintain their Dakar-winning vehicles in some of the world’s harshest conditions.

The Dakar Rally is a true test of mettle and tenacity, and we look forward to continuing our partnership with a world-class team that shares our commitment to peak performance.

Motorsport fans can view Dakar Rally highlights on SuperSport from 7 January 2024.